A 2014 report from the CDC lays out the six principles of crisis and emergency risk communication (“CERC”) as: Be first Be right Be credible Express empathy Promote action Show respect
I’ve been tracking the self-driving space ever since I got into one of the demo cars at Google long ago in Silicon Valley. The press around “sentry” mode of the Tesla is quite interesting. Why? Because it points to how a defense can become an offense — apropos to the famous Sun Tzu saying.