Around March 2020, a multiple-choice question was circulating everywhere as a graphic that made us all chuckle. It introduced a C-suite member that we weren’t really thinking about out in the context of a company’s digital transformation journey. Not the CEO. Nor the CIO. Nor the CMO. It was the C-O-V-I-D-1-9.
The artwork for Goodnight Moon was recontextualized for this new era with the clever word replacements that read: Goodnight Moon. Goodnight Zoom. Goodnight sense of impending doom.